Financial services companies are faced with changing consumer needs, uncertain economic conditions, and heightened demand for personalized experiences, as well as intense competition from new players in the financial field – from tech giants like Apple and Google, to online-only companies like Ally, Chime, and more.

To achieve growth in today’s marketplace, savvy brands are adopting data-centric marketing strategies that leverage four types of consumer data (zero-, first-, second-, and third-party data) to improve performance, reduce ineffective marketing spend, and increase long-term loyalty by creating relevant, powerful communications.

Read more in The Finance Industry’s Guide to Marketing Data. You’ll learn:

• How finance brands use the 4 types of data to drive growth & improve marketing efficiency
• Strategies to find the best prospects & build personalized campaigns
• Savvy examples from financial brands like Ally, HSBC, Wells Fargo and more!

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