Digital banking platform Backbase is now available on the Microsoft Azure Marketplace as part of an expanded partnership with the tech giant.

The Amsterdam-based Backbase is a fintech company providing a white-label platform for banks and credit unions that digitizes retail and business banking. The partnership will allow companies to quickly and safely deploy the engagement banking platform, leading to faster adoption of digital transformation for banks.

Backbase customers such as Credit Suisse, Barclays and Deutsch Bank will now find it easier to deploy the banking technology, according to Vince Bezemer, senior vice president of strategic business development at the company.

“I think it’s a logical evolution of what we’re doing together [with Microsoft],” Bezemer told Bank Automation News. “A lot of our customers were already on the Azure platform.”

Microsoft’s artificial intelligence and machine learning capabilities will allow Backbase customers to completely digitize quicker than was previously possible, Bezemer said. The Azure platform facilitates security, compliance and operability, allowing banks and credit unions to swiftly adopt an end-to-end cloud-based operating model, which benefits financial institutions of all sizes, he added.

The $2.7 billion Backbase is ready for banks to immediately “take [the platform] and deploy it,” Bezemer said.

Having already integrated its banking platform into cloud service Azure in November 2021, the company says its product will serve in the engagement layer and fully utilize Azure’s underlying cloud capabilities.

“When you already have a set of all of these technologies that are kind of pre-integrated, you can deploy rapidly because the name of the game is speed, right?” Bezemer told BAN.

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