What?

We’re opening some private beta trials to the DeMyst API, a tool that leverages rich public data sources; think digital footprint, telecommunications usage, and much more, to predict risk or conversion when there is minimal consumer information available. Initially targeted at lenders, a few client meetings quickly revealed that our tool had broad applications to anyone working with ‘thin file’ customers. So, like any good group of bootstrapping engineers, we iterated a bit, and hence, the latest version of the DeMyst API, a tool capable of predicting anything, was born.

How does it work?

The tool excels at predicting a ‘target’ with minimal inputs/identifiers. Of course, the more identifiers the better, but the reality is, there is a bunch of rich data out there in the public domain that with a bit of aggregation, some pretty geeky analytics, and kickass technology, allows us to produce either a standalone prediction or complementary attributes for your own scorecards.    The UX is painless; just upload a decent-sized sample containing whatever identifiers are available (e.g. it even works with just email!), and we’ll append nifty third-party data, exert our ‘muscle’, and within minutes, produce an API with a custom prediction. Yes, minutes.

Sounds cool, prove it:

From a proud founder’s perspective, we’ve been pretty blown away by how much lift is being created by the toolkit.   We can boast a  >90% hit rate and significant growth improvements.  To prove it, we’re offering a few private beta spots so you can test for yourself.

What’s the catch?

There are two:

• You must be brutally honest and willing to provide us with feedback to help us refine the product.
• You must have a genuine interest in commercially using the product if you like it (at a preferred rate of course).

To show our appreciation, we promise to provide attentive support and assistance, some free consulting help, and a certain level of exclusivity as a lighthouse customer.  This of course all comes free with your early access to a slick new tool that could massively increase your distribution without impacting your current risk level.

Early Adopter?