Bank and credit union branches—and even branches or store networks across other industries—are under tremendous pressure to generate sales revenue.

That may seem obvious. However, the need to offset the high operating expenses of face-to-face channels, changing consumer behavior patterns, and the threat from numerous competitors make focusing on branch sales effectiveness more critical than ever.

Where are your branch employees spending their time? Are they focusing their efforts on selling new products and services—or are they distracted by other activities? Within each branch interaction, are they picking up on customer needs and identifying how your organization’s products and services can help them to convert the conversation into a closed sale? Are your associates using non-customer-facing time to make outbound sales calls?

Gaining insight and visibility into the current state of each branch from a sales perspective is a logical place to start. Once this baseline has been documented, the bank can apply its efforts to improving sales effectiveness using proven technology applications, monitor individual employee and branch or regional progress toward goals, and take corrective actions along the way.

Learn more in the complimentary eBook, Focusing on Branch Sales Effectiveness.

–Jenni Palocsik, Solutions Marketing Director, Verint.
Follow Jenni on Twitter: @jpalocsik