Visa Inc. says its digital wallet program continues to advance, though the “how” of that remains somewhat unclear.

During Visa’s Q3 12 earnings call aired yesterday, Joseph Saunders, chief executive, said the card issuer still anticipates a holiday season rollout of the V.me project, which will “gain a lot more traction in 2013 than it will at the beginning of 2012.”

V.me is the new service from Visa, currently in beta, that lets consumers check out online without re-entering payment and shipping information. To date, six large merchants are running on the system.

“We do not have a significant number of consumers at this particular point in time,” Saunders said, according to a SeekingAlpha transcript.  “But we’re on schedule with several financial institutions to begin that in the very near future. But we’re happy with the progress, we’re happy with the performance and we’re happy with where we are, both with the merchant community and with financial institutions.”