JPMorgan Chase reported growth across mobile and digital channels during the last quarter, with the number of digitally active customers climbing 3% year over year to 69% of total retail customers, or 54.7 million customers. Active mobile customers also increased 9% year over year to 40.1 million total users.
In addition, QuickDeposit, the bank’s remote check deposit product, represented more than 40% of all check deposits, compared with 30% pre-COVID. The platform allows customers to scan and electronically deposit items such as personal, business, treasury and travelers checks, and money orders.
JPMorgan ranked fourth on Bank Innovation’s FI Innovation Rankings for organizations with at least $100 billion in assets, which determines the top 25 most innovative FIs across asset tiers based on more than 100 products, services and channels.
“Early signs suggest the increased customer migration to digital will persist,” said Chief Financial Officer Jennifer Piepszak on the call. Despite the growth in digital and mobile adoption, the bank is forging ahead with new branch openings, and recently received approval to open branches in 10 additional states to cover all lower 48 states.
“We just keep on growing; the branch experience is one example of that,” said CEO Jamie Dimon. “We never stopped doing that; we never stopped any credit card products; we never stopped growing digital home-lending products, and we’ll be doing that for the next decade. And of course, you’ll have all these ins and outs — what I call ‘the weather’ — spreads, margins, markets, but the goal is always the same: Grow the business to serve your clients around the world,” said Dimon.
Meanwhile, widespread work-from-home and social distancing measures, and skyrocketing digital adoption have forced other financial institutions to rethink their physical footprints.
“I think the pandemic is likely going to have every single company questioning how much of their workforce will go back to the normal that existed in January 2020,” Joe Nadreau, head of independent brokerage and platform services at Wells Fargo Advisors, recently told Bank Innovation. He added that if employees and clients don’t feel the need or desire to bank in person, “the real estate footprint of the industry will change.”
Citizens Bank’s Chief Experience Officer Beth Johnson echoed a similar sentiment, saying that branch count in the U.S. will shrink and the pandemic will “accelerate selective and smart branch closures” of the $176.7 billion bank. Meanwhile, the $457.3 billion PNC Bank is set to close nearly 180 branches by yearend 2021, and KeyBank, with $171 billion, has ramped up its efforts around branch closures since the start of the COVID-19 pandemic, the companies announced at the September Barclays Global Financial Services conference, according to Banking Dive.
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