Coinbase, one of the top cryptocurrency exchanges in the United States, has acquired Earn.Com in a deal valued at $120 million.

The deal will also place Earn co-founder and CEO, Balaji Srinivasan, in the role of Coinbase chief technology officer, the first CTO the exchange has had.

Other members of its team will also be integrated into Coinbase, and as of now, Earn’s existing business will continue, Coinbase said, as its paid email product is “showing a lot of promise and potential.”

Earn, which began as bitcoin mining operation 21 Inc in 2015, rebranded a year later and opened a crypto social network. The company allows users to reap cryptocurrency rewards on the network, for completing tasks such as sending emails or other messages.

Read more at CoinDesk and BankingTech.