“He’s everywhere.” That’s been the most constant refrain about Brett King, the banking innovation provocateur, over the last year or so. But at some undecipherable point over the last year — and despite the seemingly endless pre-launch of his Moven startup — Brett King became Brett King, the banking brand. FinAi News was recently invited to present at a small gathering of senior bankers in the fall. The inviter mentioned the other industry people speaking at the small gathering, and added, “We would get Brett King, but we can’t pay the $XX,XXX he charges.” That’s brand, baby.

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