How Marcus by Goldman Sachs’s Marketing Campaigns Are Designed
Marketing for financial services is more than simply acquiring new customers with pretty packaging and cool Snapchat filters. Dustin Cohn, ...
Tag: YouTube
Top 5 Banks #Winning Social Media Page 2
SoFi’s YouTube As a platform that began with student loan refinancing, SoFi’s approach to the millennial market has always been ...
Ally Unveils New Ad Campaign — Prepare to Laugh Your A** Off [VIDEO]
Ally Bank released two ads today as part of its new marketing campaign, called "facts of life." The ads are ...
Citibank Tests New Balance-Checking Feature in California
It seems like everything's a little easier in California (especially when it's below freezing in the eastern United States). New ...
VIDEO: Hysterical De Niro Ad for Santander (and No D*** Word)
Banco Santander has recruited legendary actor Robert De Niro to (sort of) promote the bank's Extra 20 checking product. If ...
VIDEO: Introducing Wells Fargo’s Mr. Fellows, the College Debt Expert
Wells Fargo & Co. has turned to a character named Mr. Fellows to educate students about paying for college in a ...
Chirpify Will Allow Payments Wherever Brands Advertise — Which Is Everywhere
A newly funded Chirpify is moving beyond social selling to facilitate the buying of advertised goods wherever brands are advertising. ...
Bank of America Leads Big Banks on YouTube and Twitter
Bank of America Corp. is the largest bank in the United States by deposits. And on YouTube and Twitter. According ...
USAA King of Social Media Among Big Banks
USAA, the financial services company for vets, is the king of social media among the Top 20 banks in the ...
TD Bank Tells Customers They Can ‘Bank Human Again’
TD Bank has kicked off 2013 with an eye-catching new marketing campaign called Bank Human Again. The TV spots from ...
