Content Marketing = Content plus Strategy
Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of ...
Tag: Sales & Marketing
Amazon Fire Phone Built for Commerce, Payments
In a special media event in Seattle yesterday, CEO Jeff Bezos unveiled the Amazon smartphone, called the Fire Phone, and ...
Brett King’s 5 Best Banking Jobs 5 Years From Now
Want a job at a bank? Skip the business and economics classes and sign up for computer science. Most people ...
LevelUp Syncs With iBeacon to Connect with Customers Earlier
Bluetooth, which has gone mainstream because of Apple's iBeacon technology, has been deemed by some to be the future of ...
Wearable Payments Come of Age with 3 Launches
Three important smartwatch launches over the last week or so appear to have changed the dynamic for wearable payments.
VIDEO: Citibank Ad Uses Moody Teenagers to Showcase Its App
Citibank's new ad for its mobile payments app features some whiny teenagers.
American Express Will Pay $5 for Your Email Address
As The Bancorp faces difficulties in prepaid, American Express wants to deepen its involvement with its prepaid customers -- so ...
VIDEO: US Bank Shows Off Voice Banking
US Bank has been testing voice banking with FlexPerks credit card customers for about a year, and on Friday, the ...
Fintech Startup Volume Eases in May
April showers apparently did not bring May fintech startups. Last month, 64 fintech startups were launched or sought new rounds ...
VIDEO: Amex, of All FIs, Releases Dark Documentary on the Unbanked
American Express, long considered the financial institution of corporate spending and the wealthy, this week released "Spent: Looking for Change," ...
