Content Marketing = Content plus Strategy
Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of ...
Tag: Marketing Effectiveness
Bank Innovators Council Innovators Lab Day
Join us for the Bank Innovators Council’s Lab Day in San Jose, CA on Monday, April 28 — the day ...
IBM SPSS Modeler Workshop: Increase Business Value with Predictive Analytics
Want to gain insights to drive greater market share, increase customer retention, and reduce risk? Predictive analytics can get you ...
Capturing social intelligence to increase marketing ROI
Co-author: Corrine Evanoff Social media isn’t just a tool for engaging with customers and building your brand, it can be ...
Beyond the Arc named one of the Top Marketing Analytics firms
Recent research by SourcingLine highlighted Beyond the Arc as one of 14 top consulting firms in business intelligence, specializing in ...
Using advanced analytics to know your customer and drive business
As social media adoption among consumers continues to accelerate, 2013 saw many financial institutions expand their use of social platforms ...
Top 5 ways to increase business value using unstructured data
Co-author: Corrine Evanoff Looking for the key to your business future? Data science is unlocking significant opportunitiesto gain value from ...
Predictive analytics is the new business intelligence
Business intelligence has always been a vital component in effective decision-making –but it’s now substantially smarter thanks to predictive analytics. ...
