Direct Mail Still Preferred Over Email, Social and Mobile Marketing
Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, ...
Tag: direct marketing
New Movers Provide Bank Marketing Risk and Opportunity
When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who ...
Banks Need to Collect More Insights to Communicate Effectively
By Bob Williams, Director of Marketing Technologies at Harland Clarke and author of the blog, The Merchant Stand.A friend and colleague Jim Marous shared ...
Banks and Credit Union Marketers Taking Different Paths in 2012
According to a Rand Corporation research study, consumers usually select a financial institution based on convenience of branches, convenience of ATMs ...
100 Years Later, Marketers Still Have Difficulty Measuring Up
At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is ...
As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication
According to a just released consumer channel preference study from marketing services firm Epsilon entitled, The Formula for Success: Preference ...
Collecting Behavioral Insights Increases Value of Relationship
Over the past 30 years, the new account opening process hasn't changed very much. Sure, there is a far greater ...
