Direct Mail Still Preferred Over Email, Social and Mobile Marketing
Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, ...
Tag: direct mail
New Movers Provide Bank Marketing Risk and Opportunity
When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who ...
Banks and Credit Union Marketers Taking Different Paths in 2012
According to a Rand Corporation research study, consumers usually select a financial institution based on convenience of branches, convenience of ATMs ...
As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication
According to a just released consumer channel preference study from marketing services firm Epsilon entitled, The Formula for Success: Preference ...
