What is customer experience innovation?
The answer: NOT the same as customer experience ‘improvement.’ “Too many innovation initiatives are vulnerable to copycats… and since 72% ...
Tag: Brand
Leveraging social media to turn loyal customers into brand influencers
In terms of brand influence, some of the greatest value in social media may come from your satisfied customers. Everyone’s ...
Be Where the Customer is Going…
Highlights from WGL Radio Podcast with Beyond the Arc CEO, Steven Ramirez With increasing competition in the financial services industry, ...
It’s Stripe v. Mint
A Twitter spat has percolated between Stripe and Mint over Mint's questionable account cancellation process. The story goes like this: ...
VIDEO: Not Exactly What Citibank Had in Mind When It Sponsored Citi Bike
It appears as though Citi Bike is becoming more than what we imagine Citibank had in mind when it sponsored the ...
Cap One Uses March Madness to Mine Customer Data, Even After Tournament
Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men's basketball tournament to score consumer data ...
Top College Bowls Begin, and Financial Services Brands Are Playing Hard
With today's Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 ...
Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today
For those of you out of the pop-culture loop -- and I count myself among you -- Lady Gaga today ...
New Movers Provide Bank Marketing Risk and Opportunity
When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who ...
What Banks and HuffPost Have in Common
Michigan First Credit Union knows how to make headlines – literally.
