Weekly Wrap: MoneyLion prepares for growth, as fintechs focus on holiday promotions
Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, November 29, 2019. In ...
Tag: brand marketing
Citizens Bank to push personalized ‘journeys’ based on data
On the heels of the fifth anniversary of Citizens Bank's IPO next week, the bank has launched a product and ...
Now on Twitter: Klarna’s Snoop Dogg Investment Announcement a ‘Bold’ Move
If you don’t have Snoop Dogg, what do you have? That’s what fintech startups other than Klarna must be thinking ...
5 Keys to Effective Financial Content Marketing
Many financial institutions—especially small, community-focused ones—have limited marketing budgets. As a result, every investment has to count, and every piece ...
Addressing Key Challenges at the Frontier of Financial Services Marketing
There have never been more opportunities - or more challenges - in digital marketing, especially for financial services. With a ...
Ally Bank CEO’s First Words to Public: ‘Thank You’
Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: "Thank you." Ally ...
Why ‘Softcard’ Is Just an Awful Brand Name
With the opportunity to rebrand (the payments firm, not the terrorist organization), ISIS could have gone in a multitude of ...
VIDEO: Not Exactly What Citibank Had in Mind When It Sponsored Citi Bike
It appears as though Citi Bike is becoming more than what we imagine Citibank had in mind when it sponsored the ...
Visa Breaks Into the Top 10 of Most Engaging Brands on Facebook
Quick, what do Disney, Bud Light, the NBA and Visa have in common? All these megabrands are in the Top ...
Jack Dorsey Is Officially the Biggest Celebrity — in Banking
Jack Dorsey made an appearance on The New York Post's Page Six gossip page over the weekend, and that puts ...
