Which are the top brands in financial services today?

That’s a more complicated question considering how financial services is under such duress today. BankInnovation.net has tabulated the Top 100 financial services brands as of the fourth quarter of 2008. Our ranking is based on data provided by Corebrand, a brand management consultancy. Below are the Top 100 global brands in financial services:

1. American Express Company
2. Visa Inc.
3. MasterCard Inc.
4. Dow Jones & Company Inc.
5. The Charles Schwab Corporation
6. Merrill Lynch & Company Inc.
7. Morgan Stanley
8. JPMorgan Chase & Company
9. The Allstate Corporation
10. Bank of America Corporation
11. Bank One Corporation
12. NYSE – New York Stock Exchange
13. Aflac Inc.
14. H&R Block Inc.
15. Capital One Financial Corporation
16. Ernst & Young LLP
17. The Bank of New York Mellon Corporation
18. Transamerica Corporation
19. CitiGroup Global Markets Inc.
20. Wells Fargo & Company
21. The NASDAQ OMX Group Inc.
22. State Farm Mutual Automobile Insurance Company
23. Bloomberg LP
24. MetLife
25. Citigroup
26. Bloomberg
27. Intuit
28. John Hancock Financial Services
29. E*Trade
30. Oppenheimer Holdings
31. TD AmeriTrade
32. Sallie Mae (SLM Corporation)
33. Fannie Mae
34. New York Life Insurance
35. PricewaterhouseCoopers
36. Goldman Sachs
37. Liberty Mutual Insurance
38. Deloitte & Touche
39. Nationwide Financial Services
40. Sovereign Bancorp
41. Progressive
42. Washington Mutual
43. Mutual of Omaha
44. Freddie Mac
45. Citizens Financial
46. Hartford Financial Services
47. Providian Financial
48. Equifax
49. Northwestern Mutual
50. MBNA
51. UBS
52. SunTrust Banks
53. U.S. Bancorp
54. Bear Stearns
55. Pioneer Investment Management
56. Kemper Insurance
57. Conseco
58. ING Groep
59. Deloitte Touche Tohmatsu
60. HSBC USA
61. Deutsche Bank
62. First of America Bank
63. Mellon Financial
64. CIT Group
65. AIG SunAmerica
66. Deutsche Bank AG
67. ING Groep NV
68. CountryWide Financial Corporation
69. Legg Mason Inc.
70. Fifth Third Bancorp
71. Norwest Venture Capital Management Inc.
72. HSBC Holding PLC
73. Pacific Life Insurance Company
74. Massachusetts Mutual Life Insurance Company
75. National City Corporation
76. Pacific Mutual Holding Company
77. The Equitable
78. KeyBank National Association
79. The Guardian Life Insurance Company of America
80. Diebold Inc.
81. Moody’s Corporation
82. The Travelers Companies Inc.
83. Zurich Financial Services
84. Comerica Inc.
85. American Family Insurance Group
86. Lincoln National Corporation
87. Barclay PLC
88. Ohio Casualty Insurance Company
89. Advanta Corporation
90. Deluxe Corporation
91. The First American Corporation
92. The PNC Financial Services Group Inc.
93. First Data Corporation
94. Reuters Group Ltd,
95. Equitable of Iowa
96. KeyCorp
97. SouthTrust Corporation
98. American Funds Group
99. American Financial Group Inc.
100. HSBC Finance Corporation