Although financial institutions see clear benefits for using AI, measuring return on investment is much murkier. Of roughly 1,000 financial services firms surveyed, 77% said their AI investments are not delivering measurable ROI, according to an Aug. 3 report by professional services firm PwC. While 53% are measuring productivity improvements, just 38% are calculating outcome metrics and 36% are determining payback period times for AI investments. Because measuring ROI is complicated, […]






