Financial preparedness is top of mind for consumers as they lean on their banks’ digital solutions to budget for unexpected events. 

Eighty-six percent of respondents in TD Bank’s Financial Preparedness 2025 Survey said they think about financial preparedness at least monthly. The survey of 5,013 adults was conducted by global research and analysis business Big Village Insights between Feb. 19 and March 3. 

A majority of respondents said they use banking apps to manage budgeting and prepare for unexpected expenses, like home repairs, job loss or natural disasters, according to the survey.

“TD Bank offers a variety of digital tools and offerings that are designed to help clients budget smarter, manage their finances easily and improve their overall financial preparedness,” John Bunzel, head of deposit and growth engagement at TD Bank, told Bank Automation News.  

The bank offers the following tools: 

• TD Alerts, a system that notifies customers when they receive an ACH; 

• TD Overdraft Relief, offering alerts that allow customers to act before an overdraft occurs; 

• TD Early Pay, which allows access to direct deposits up to two days earlier; and 

• Digital Disputes, which resolves transactions through the app. 

“Tools like these reflect TD’s commitment to empowering customers with simple, intuitive solutions that support better money management and long-term financial preparedness,” Bunzel said.  

Tech investment

As bank clients demand digital capabilities, TD continues to invest in its tech efforts. 

“This includes ongoing investment in our digital capabilities, greater personalization and a full suite of banking, lending and savings solutions to meet a wide range of needs,” Bunzel said. 

The bank’s total technology and equipment expenses reached $490 million in the first quarter, up 8% year over year, according to the bank’s earnings supplement.