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Grasshopper launches digital banking for ACG members

Second-largest AAA club in North America has 13M members

Vaidik TrivedibyVaidik Trivedi
April 1, 2025
in Banking
Reading Time: 2 mins read
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Grasshopper Bank has completed its acquisition of Auto Club Trust FSB, the banking arm of The Auto Club Group which brings the merged entity’s asset size to $1.4 billion.

Community bank assimilates fintech talent, tech to advance digital services
(Courtesy/Can Stock)

With more than 13 million members, Auto Club Group (ACG) is the second-largest AAA club in North America, and Grasshopper has become the exclusive bank providing depository and lending offerings to them, according to the bank’s announcement today.  

Grasshopper has “launched a digital banking experience for this acquisition, encompassing account opening as well as online and mobile banking, all in the AAA banking brand,” Luther Liang, senior vice president of product, told Bank Automation News. 

Net-new customers of ACG will use the new technology stack developed by Grasshopper, while existing customers will remain on their current banking platform for now, Liang said. The bank plans to transition existing ACG clients to the new technology in the late third quarter or early fourth quarter. 

Grasshopper has multiple new products in the pipeline for AAA customers, including: 

  • White-labeled personal checking, high-yield savings, CDs and auto loans; and 
  • A membership bundle that allows Auto Club Group AAA members to receive 1% cash back on their debit card. 

Starting in the second half of 2025 and into 2026, Grasshopper will begin to offer business banking and lending solutions inside the ACG ecosystem, Liang said.  

“Our vision also calls for offering AAA services to Grasshopper direct-banking clients down the road, too,” he said 

Through the acquisition, Grasshopper has unlocked multiple cross-selling opportunities, including providing a “product suite that can include incentives when someone has things like their banking, auto loans, insurance with ACG,” Liang said. 

Register here for the upcoming Bank Automation News webinar  “Emerging fintechs: New technologies you need to know now” on Tuesday, April 8, at 11 a.m. EST.  

Tags: auto financeGrasshopper Bankmergers and acquisitions (M&A)Premium
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