Truist Financial’s innovation division, Truist Foundry, launched financial literacy app and game Truist Long Game on Wednesday to help clients build financial awareness while rewarding them for saving.

Fintech Long Game was acquired by the Charlotte, N.C.-based bank last year, and the Long Game team and its founder Lindsay Holden, have found a home within Truist Foundry, which Holden leads, according to a Truist release.

The financial literacy game is fully integrated under the Truist name and is only available to the $555 billion bank’s clients, Holden told Bank Automation News. Clients earn coins and monetary rewards by reaching goals, setting aside savings and playing trivia games.

The game is “a single sign-on product of Truist,” Holden said. “We are using all of Truist’s APIs and payments.” For example, with Truist Payments, a client’s winnings are deposited into their account the same day.

The game is designed for Gen Z and Millennial bank clients who “enjoy gaming,” Holden said, noting, “We are using that [love of gaming] to help people save and build their financial literacy.”

Holden said at Bank Automation Summit U.S. 2023 in Charlotte, N.C. in March:

Gamification in finance

Long Game is one of multiple finance-driven games are on the market.

For one, $2.5 billion Southern Bancorp launched automated savings app Wealthable and savings game Envie Envelope Challenge to promote savings habits, Vance Smiley, chief of enterprise operations and integration at Southern Bancorp, previously told BAN.