FinAi News

No products in the cart.

Subscribe
  • News
  • AI News Tool
  • Data
  • Transactions
  • Events
    • FinAi Banking Summit
    • FinAi Lending Summit
  • Podcast
  • WEBINARS
    • Webinar Library
Log In
No Result
View All Result
  • Banking
  • Lending
  • Payments
  • Risk & Security
  • Strategy
FinAi News
  • News
  • AI News Tool
  • Data
  • Transactions
  • Events
    • FinAi Banking Summit
    • FinAi Lending Summit
  • Podcast
  • WEBINARS
    • Webinar Library
BAN PLUS
Log In
No Result
View All Result
FinAi News
No Result
View All Result

TD Follows the Tablet

Mary WisniewskibyMary Wisniewski
February 22, 2011
in Archive
Reading Time: 2 mins read
0
Share on Facebook

What do consumers want? It depends on the day and who is asking.

That’s why TD Bank, like banks nationwide, is invested in better understanding and monitoring how consumers are using new technology.

And with a major merger a few years under its belt, and several senior execs recently injected into its online and mobile strategy team, TD Bank is geared up to better focus on more innovative channel offerings. Of late, that ability has translated into TD debuting a number of mobile banking apps, including a Blackberry app in January to compliment the iPhone and Android apps it already launched in 2010.

Beyond waiting to better see how users engage with the financial institution through their smartphones, TD tells Bank Innovation that it is equally invested in discovering how consumers are using other devices for which it has not yet deployed an app – particularly, the tablet.

“We see this as one of the two key evolving marketplaces,” John Weinkowitz, head of online strategy and planning, tells Bank Innovation. “We need to watch and offer something. What’s interesting in the tablet market is that it is relatively new in the United States and what we are finding, and what we need to understand more, is how does a customer use a tablet differently from a PC and smartphone, and how do we grow and deliver services in the tablet. As an industry, we are [monitoring] what is the customer expectation on the tablet and how is it different. …This sounds generic, but it’s very different from a PC and smartphone. I think it will force the industry to think about those differences and how to create the right experience in that [medium].”

TD Bank isn’t the only one wondering how tablets will impact banking. Bank Innovation member Chad Davis blogged just this week on how tablets will serve as the muse for innovation in the coming months, citing this Mobile Commerce Daily article as his source. Furthermore, USAA Bank announced an app for the iPad earlier this year, and an Huntington Bank exec told Bank Innovation this week that tablets are exciting stuff for the industry.

The tablet interest, naturally, lies with banks overall devotion to following communication changes in where customers are at.

“For me, what our customers are doing outside of channels we own is important,” Weinkowitz says. “What’s the digital commerce experience? What are they buying online? Those are the triggers. … Customer needs are evolving and we need to develop that into the mobile and commerce strategy.”

Previous Post

Carrier Fees for Mobile Payments Reportedly Falling

Next Post

Der-Bank-Blog is nominated as Germany’s finance blog of the year

Related Posts

(Courtesy/Bank Automation News)
Archive

Lama AI wins fintech demo challenge at BAS

March 4, 2025
Courtesy/Grasshopper Bank
Archive

Grasshopper Director of Engineering & Platforms Andrew Braun to speak at Bank Automation Summit 2025

February 12, 2025
Courtesy/Canva
Archive

Q&A with LemonadeLXP CEO John Findlay on AI-driven knowledge management, training

January 9, 2025
Next Post

Der-Bank-Blog is nominated as Germany's finance blog of the year

Please login to join discussion

EMERGING FINTECH DIRECTORY

Emerging Fintech Directory

FinAi Podcast

SPONSORED

Build an Antifragile Strategy to Outperform the Market

July 14, 2026

How AI and Product Experts Turn Fuzzy Requirements Into Focused Dev-ready Roadmaps

April 19, 2026

Is Your Technology Supplier There for You?

April 1, 2026

  • About Us
  • Help Center
  • Contact Us
  • Privacy Terms
  • ADA Compliance
  • Advertise

Connect

twitter linkedin podcast podcast podcast podcast
© 2026 Royal Media
No Result
View All Result
  • NEWS
    • All News
    • Banking
    • Lending
    • Payments
    • Risk & Security
    • Strategy
  • AI News Tool [Beta]
  • DATA
  • TRANSACTIONS
  • EVENTS
    • FinAi Banking Summit
    • FinAi Lending Summit
  • PODCAST
  • WEBINARS
    • Webinar Library
  • SUBSCRIBE
  • Log In / Account

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Unlock This Article

Create your free FinAi News account to access this article and stay informed on how AI is transforming financial services including banking, lending, payments, and risk.

Yes, I'd like to receive FinAi News updates, breaking news, and exclusive AI insights for financial services leaders.

Continue Reading with FinAi News Premium - Less than $2/Day

Upgrade to FinAi News Premium for unlimited access to news, insights, trends, and intelligence on how AI is transforming financial services including banking, lending, payments, and risk.
Upgrade to FinAi News Premium Subscription
No Result
View All Result
  • NEWS
    • All News
    • Banking
    • Lending
    • Payments
    • Risk & Security
    • Strategy
  • AI News Tool [Beta]
  • DATA
  • TRANSACTIONS
  • EVENTS
    • FinAi Banking Summit
    • FinAi Lending Summit
  • PODCAST
  • WEBINARS
    • Webinar Library
  • SUBSCRIBE
  • Log In / Account