For the past 15 years most banks were occupied with the core banking applications. They invested heavily in payments processing, securities operations and contract management. But hardly a Dollar or day was put towards improving sales and analyitcs. This gap now has led more and more tech vendors to actively help banks to play catch up.

SAP has released a solution for retail banks that can be used and leveraged without the involvement of any corporate IT. And it promises to have a direct net impact on every advisor’s bottom line. Use this solution and you will sell 5 more mortgages to your non-market share every week, is the easily grasped USP. And beyond the client FA ing staff of retail banks the ERP powerhouse extends this offering also to consultants and other third parties in the game. “We’ll show you how to do your job better and you help us to sell our software”, is the short deal. And they can use and extend the platform with their own sales intelligence and offer it in turn to their clients.

Have you seen similar offerings and ideas in other areas of the Financial Services space? If so, let me know…