NEW YORK, NY – May 16, 2011 – ActivePath™, developer of unique, 2Way Email Banking Systems that enable banking customers to securely communicate and conduct alert-driven financial transactions within email and messages today announced that Brett King, author of the bestselling book, BANK 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services , has joined its advisory board.

“Brett King is a global thought leader and an expert in the newest trends in banking and financial services, and ActivePath is very pleased to welcome him to our team,” says ActivePath CEO, Renan Levy. “Brett’s experience in developing and delivering innovative financial services and solutions, coupled with his focus on customer behavior and advanced technology, will bring a unique and valuable market perspective to our advisory board.”

In addition to authoring the best-selling business book, BANK 2.0, Brett King is a renowned public speaker, blogger, and advisor to some of the world’s biggest financial services organizations and leading brands. He is an acknowledged expert on wealth management; customer experience and retail channel distribution strategy and publishes regularly in his role as industry advisor on Huffington Post (Business News), FinExtra, Internet Evolution and at www.Banking4Tomorrow.com.

King is founder of a revolutionary new mobile direct bank, Movenbank, and also runs a niche advisory consulting business in the banking space. Brett previously ran the Asia division of Modem Media and the E-Business service line for Deloitte. His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, EmiratesNBD, RBS, CSFB, BNP Paribas and many more.

“Banking, as we know it, is fundamentally shifting,” says Brett King. “Consumers are demanding relevancy, simplicity, and the ability to transact and interact with financial service organizations whenever and wherever they are. I’m very bullish on ActivePath’s ActiveMail solution, enabling banks to embed offers and interactions within email and mobile messages without forcing me to go to their website or clicking on a link. Engaging customers in real time based on context is the future of financial services; this is compared with the current strategy of most banks which is more akin to saying, ‘come and find us if you need something and we might let you be our customer!’ I’m looking forward to collaborating with Active Path in creating compelling customer journeys.”

About ActivePath
ActivePath’s unique, patent-pending and secure ActiveMail™ 2Way Email Banking System enables organizations to communicate and interact with customers in real-time, enabling customers to transact banking and other services from within email. ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and enhance overall customer experience by adding event-triggered marketing and alerts that enable customers to perform specific transactions , such as transfers, debits and payments, credit extensions and payments, directly within an email. Using ActivePath’s secure email communications and transactions reduces costly paper, mailing and call-center expenses while adding a whole new level of banking convenience, freeing customers to interact and transact through their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com.

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