Michele Clay, regional director of sales and marketing for Wells Fargo, discussed the bank’s recent rebranding of its newly acquired Wachovia Bank during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, N.J.

Based in New Jersey with 37 years experience in regional banking and in sales and marketing, Michele had supported Wachovia markets across the East Coast.

She is currently directing the sales and marketing efforts for Wells Fargo in the Northeast which includes New Jersey, New York and Connecticut.

The video of Clay and Kevin Cummings, president and CEO of Investor Savings Bank, were produced from the BMA’s May 2011 seminar, “Bank on Your Brand.”

Lubetkin Communications (www.lubetkin.net) uses proprietary software technology to integrate PowerPoint and other audio/visual content with the live speaker, providing businesses and organizations a cleaner, easier-to-watch seminar video style. PowerPoint slides become high-resolution graphics rendered on screen with a 3D effect, and the speaker appears in a spotlighted area of the screen. The overall effect is that the speaker appears to be looking at and discussing the slides directly.