Exclusive Q&A: Nokia, American Express, Giesecke and Devrient and Fifth Third Bank reveal their thoughts on the adoption of NFC Payments in the USA. 

NFC Insight recently quizzed 4 of the major players in the US market to find out their thoughts on these issues.  Hear from:

• David Messenger, Executive Vice President, American Express Company
• Damien Balsan, Director, Business Development, Nokia Inc
• Padraig Moran, Director Product Management, Giesecke & Devrient
• Peter Petersen, Vice President and Director Bank Card Business Integration, Fifth Third Bank

These industry gurus share their insights on these important questions:

1. What’s holding back the widespread adoption of NFC?
2. What’s the most important factor to allow banks and operators to work together to make NFC payments a success?
3. What’s the real business case for NFC?
4. What time frame are we looking at for widespread adoption – is one year too soon?
5. Is payments alone enough to prompt consumer pick up or will other value added services be key?

Read the Q&A here.