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Another PFM App Grows In iTunes

Mary WisniewskibyMary Wisniewski
February 28, 2012
in Archive
Reading Time: 1 min read
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A new personal finance management app for the iPhone and iPad soft-launched yesterday.

Liquid, the new mobile app, helps users manage their money with drag-and-drop functionality in four primary personal finance buckets: “money,” “spending,” “receiving” and “saving for.” The idea is give users insight into their daily cash flows, and to use the app to manage their money across the user’s personal “balance sheet.” 

“A bank account balance by itself doesn’t take into consideration money you’ll be receiving or spending in the future, but with Liquid, users quickly see what they’ll have left at the end of the month,” said Max Jaffe, CPA, author and co-founder of Liquid Enterprises, in a statement.

The app costs $1.99.

Liquid blogged yesterday about its hope for its latest launch:

Over a year ago we set out on this journey to will help people take control of their money, regain certainty in their financial lives, and be educated on how to avoid the pitfalls of a life spent spending. The Liquid app is going to help people do just that – and we hope you download it -, but Liquid is more than an app. It’s a community. It’s a state of mind. So, besides the launch of the Liquid app, we are also starting a few other cool initiatives to get things rolling.

See the demo here.

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