The percentage of the consumers who make daily mobile payments has quadrupled since 2012, according to new data.

Yes, you read that right– quadrupled.

According to the Accenture data, 4% of the world’s consumers are currently making daily mobile payments. In 2012, just 1% of consumers did so.

Sure it is off a small base, but this growth rate far eclipses those for consumers who use mobile payments with less frequency. Overall, 40% of the world’s consumers “use [their] phone as a payment device to make a payment at a merchant location,” an increase from 16% in 2012. That’s a 2.5x increase.

What this means is a population of harder-than-hardcore payments users are starting to emerge. These are users who are making payments with their mobile device all the time, not just once in a while. And this is despite what Accenture calls “a large gap in consumers’ understanding”:

There is also a large gap in consumers’ understanding of whether or not their smartphone can even conduct mobile payments. Eighty-seven percent of customers regularly use a smartphone, and yet 41 percent of consumers do not think their phone is equipped with mobile payments technology. This presents a marketing opportunity for payments providers.

Indeed. Just wait until they start making daily mobile payments. And you thought they were a bunch of nincompoops over there at Apple.