Automated Teller Machine transaction data is a goldmine.

If you’re an ATM channel manager, there are massive nuggets of business intelligence you can access from ATM transaction data, such as your most popular locations, times of peak usage, cash levels, and the ATMs responsible for your most profitable transactions. If you’re responsible for ATM availability, rich deposits of troubleshooting intelligence can be collected from switch response codes, network and application performance data—intelligence that can alert you to failing ATMs, and more importantly, provide the reasons why they are failing.

That said, getting to all this rich intelligence can be difficult and costly. When banks merge, they also merge their multiple software systems and ATMs from different manufacturers. Many credit unions and community banks rely on third-party ATM service providers. With growing ATM fleets and more services offered at each machine, financial institutions are finding that the valuable intelligence that they’d hope to access from their ATM network transactions are buried deep within IT environments or the offsite data centers of third-party service providers.

Fortunately, just as mining technology has allowed for more effective gold extraction, so has software developed to help financial institutions access and analyze their disparate ATM “Big Data” in real time and in one location.

For example, a leading bank in the United Arab Emirates found that its ATM profitability reports were becoming more difficult to prepare. Its ATM operations and marketing teams lacked visibility into customer experience. And when trying to make key decisions, they had to rely on an incomplete, fragmented view into ATM device, transaction and cash flow performance.

Given these difficulties, the bank built a business case to find an enterprise-wide awareness solution that would:

• Produce customized analytics
• Isolate ATM service issues
• Reduce failed customer interactions
• Improve customer segmentation and manage targeted campaign performance
• Conduct real-time monitoring of cash levels at the individual ATM level

The bank selected an enterprise awareness software solution from NCR and INETCO that made rich, actionable transaction data available on an hourly basis. This solution provides the bank a complete, one-stop view into ATM device, cash management and transaction network performance, including:

• ATM deposit and withdrawal cash totals, broken down by currency
• Number of withdrawals by bank customers, broken down by debit, prepaid and E-Dirham
• Number of withdrawals by others, broken down by UAE switch, Visa and MDS
• Number of prepaid card reloads, credit card and utility bill payments, broken down by type
• Number of account to account transfers, cardless transactions, pin changes, balance inquiries, and statement requests broken down by on us, UAE switch, Visa and MDS

The new ATM management and analytics solution allowed the bank to produce 30+ customized analytics to enhance the profitability of their ATM channel. It also helped them improve customer experience by allowing support teams isolate ATM service issues 65% faster. They could now react in seconds, rather than hours, to issues that end customers were experiencing.

So how is your financial institution mining the rich intelligence buried deep within your ATM transactions? How long does it take, and how many people are involved in solving ATM availability issues? Do you have easy access to the analytics to support business decisions affecting the profitability of your ATM channel? If not, grab your hardhat, pick, and this whitepaper – and get mining!