Financial Services Marketers Back Team USA All the Way, But the Olympics, Not So Much
For financial services marketers, it seems Team USA is a safer bet than the Olympics as a whole.
Advertising from financial services companies makes up 7.6% of corporate advertising for the 2014 Olympics in Sochi, Russia, and 17.1% of Team USA’s advertising, according to a study by Bank Innovation.
Visa is the only financial services company advertising with both Team USA and the overall Olympics.
Other than Visa, Team USA’s backers from the financial services community are:
Other financial services companies advertising with the Olympics are:
- Ingosstrakh, a Russian insurance company
- PricewaterhouseCoopers, a London-based professional services firm
- Sberbank, Russia’s largest bank
Domestic businesses tend to advertise more heavily in their own country’s Olympics. Lloyds Bank, for example, was a major sponsor of the 2012 London Olympics. One of Visa’s Sochi spots is below.
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