Kasasa, the national brand of free checking and savings accounts that is available at community banks and credit unions, released a lighthearted video yesterday depicting customers breaking up with “big, insensitive banks.” Kasasa is a product of BancVue.

The banks are depicted as bad significant others, forgetting birthdays, anniversaries, and even cheating. The video stars the comedy group Harvard Sailing Team — and BancVue CEO Gabe Krajicek, pictured here.

Call it marketing with a smile.

Kasasa offers its small bank customers the national marketing muscle of a big bank — this video being a prime example.

BancVue is based in Austin, Texas.