On July 1 Square launched a series of 14 animated videos explaining its Square Register app for merchants.

The videos cover fees, compatible devices, how to sign up, how to download the software, how to key in payments, setting up the Square Stand, troubleshooting, and even the question, “What is Square Register?”

The most popular video covers Square’s well known per-swipe fee — 2.75%. Keyed-in card numbers cost 3.5% plus $0.15.