EXCLUSIVE- If 2016 was the year of blockchain in financial services, the boom in cryptocurrency values in 2017 brought the banks’ attention back to the world of tokens and coins.

Margaux Avedisian, executive vice president of Transform PR, has been on top of the bitcoin world for years now — centuries in cryptocurrency terms. Known as the “queen of bitcoin” in the fintech world, Avedisian is a partner at Bitcoin Capital Partners and a frequently cited expert on cryptocurrency, blockchain, and ICOs.

She will be presenting “Cryptocurrency and Your Financial Institution” at Bank Innovation 2018 at 3:30 on March 6 at the Parc 55 in San Francisco. The sesison will cover how banks can keep up with the fast-moving world of cryptocurrency and ICOs, and profit from the soaring values by working with the best startups in the space.

Avedisian’s current project is the Pre-ICO CooLPool Fund, to allow investors early access to a select group of token offerings.

Join us at Bank Innovation 2018 to hear her and speakers from Wells Fargo, Visa, Chain, Mastercard, and more!