Bank JPMorgan Chase has opened a pop-up holiday shopping “village” in Manhattan, where users will be able to purchase goods exclusively through Chase’s mobile wallet, Chase Pay.

The Chase Pay Village will be open for six weeks of the holiday season, the bank announced in a press release last week. 20 stores are participating in the “village,” the bank said, which is aimed to encourage more users to spend via their Chase mobile wallet.

The move follows several other moves by the bank to encourage use of Chase Pay, including increased rewards at stores like Walmart and Best Buy.

The “village” also follows previous reports of the service struggling despite its $100 million investment in the wallet, as noted by the Wall Street Journal in November 2017.

Read more at Finextra, JPMorgan Chase, Nerdwallet, and the Wall Street Journal.