At Fiserv, 2013 is spelled M-O-B-I-L-E.

Next year, Fiserv, which provides financial services technology to more than 16,000 institutions and generated revenue of about $1.1 billion last quarter, will push even harder into mobile financial services, Steve Shaw, vice president of strategic marketing for the company’s Digital Channels & Electronic Payments divisions, told Bank Innovation.

There are 700 to 800 companies now live on Fiserv’s mobile banking ASP. The ASP was drawing more “one off” clients previously, Shaw said, but now “we are seeing more traction there.”

Popmoney, Fiserv’s peer-to-peer payments product, is slated for enhancements within the first six months of 2013. Specifically, Fiserv will go public with a small business P2P payments feature and group and “requesting” features, that will allow Popmoney users to request money from a group, Shaw told me.

“We are focused on the user experience, to insure that when people come in to our mobile banking platform, they can find what they need to do,” Shaw said. “The tablet is going to be huge for us, as well. We have a concerted tablet strategy. There is unique relevance for the tablet, and [we are intent on] leveraging the capabilities of the tablet. User experience is huge for us.”

Shaw and I talked about the limitations of quantifying user experience — something I’ve been thinking about in recent months. But he and the Fiserv team seem to be formulating a methodology.

“Quantifying user experience is hard,” he said, referring to mobile and online banking usage, in particular. “Is it usage; it is number of products; it is number of times logging in. For us … we have a lot of assets in the digital channels and payments. We need to do a great job integrating those that really put our FIs into the forefront of innovation.”

The Fiserv 2013 agenda, in a nutshell.