Sad dogs, star power and talking goats. Banks and other FIs pulled out all the stops in 2018 to make commercials and marketing videos that would leave an impression on customers. Here are five that caught our attention this year, in no particular order. These videos were selected by editors’ choice.

We’ll lead with the talking goats, of course. Could this ad from Regions for its LockIt card controls be the GOAT (Greatest of All Time)?

Regions LockIt Card Controls: Break Room

JPMorgan Chase Bank chose star power by signing on late night host James Corden to stargaze with an astronomer and ruminate on Sapphire’s features before coming back to earth.

Chase Sapphire Goes Beyond Beyond with James Corden

Fifth Third went all in to tell a fisherman’s tale of fee sharks, land-based sharks that feed exclusively on ATM fees. You kind of just need to see it for yourself.

Fifth Third’s Beware the Fee Shark: Full Documentary

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